The Ask
While working as a visual design consultant, I was asked to participate in a redesign of a state’s website for a pitch to win new work. This is a scrubbed version of the work we pitched.
The Method
After doing some card sorting to redo the navigation and reviewing the main needs of users that come to this site, we created a simple, clean, and effective visual design for the website.
The Result
With this redesign pitched to the client, we were able to win this bid for work and bring in a new client relationship to be business. This win also resulted in the opportunity to pitch a new portal redesign for their internal platform.